Improving the MSME Capability of the Madurese Community Through Mobile Series Applications and Digital Marketing Training

Technology is one of the keys to success SMEs. However, this not case in areas with limited knowledge and special skills operating technology. Creativity innovation batik Madura grew significantly along assistance from local government. With adequate production potential sufficient capital, sales must increase. It cannot increase poverty level Candi Burung Village, Pamekasan Regency. Welfare improvement has occurred due a lack about how develop product does have promote work fullest. Therefore, service aims introduce e-commerce social media applications, training, mobile series application system that can make it easier for artisans support works. The methods will be used are: creating an andragogy training maximizes participation think critically dialogue by organizing socialization on use applications developing promotions through digital marketing platforms. This carried out hope advance as well ability carry process distributing their which turn improve welfare artisans.